Jeep has done one good thing though....
Have a peek at maps.yahoo.com and map something, anything... look over on the right hand side of the menus and at the bottom radio buttons, and you will see a radio button for "Jeep diesel stations". I just noticed it recently.
Toggling the button will show stations that sell diesel. It's not a complete listing, my favorite stations do not show up (Speedway and BP). They all seem to be smaller, second tier stations (if you can say that).
However, add that to some marketing campaign, or tell some ignorant suburbanite, explain how easy it is to find diesel via yahoo maps, and you have now created the percieved ease of finding a fueling station.
I will give mb/mopar credit for doing something to make it easier to find fuel. It's too bad that VW or the big 3 didn;t figure it out sooner. Big oil propably did not feel the need to pay the advertising dollars for better exposure.
It's too bad one of the trucker associations did not think of it sooner.
Dennis
